Creative agency F That have partnered with their friends South London South Company to produce ‘F That’s Hot’ hot sauce to raise money for those in need in Ukraine. All proceeds from sales of the sauce will be donated directly to the non-profit organisation Evacuate Kharkiv which is based in Kharkiv, Ukraine. Their team delivers food, helps evacuees find housing, collects humanitarian aid and helps people in emergency situations.
‘F That’s Hot’ is a West-Indian style hot pepper sauce made to pair with curries, rotis and macaroni pie. It will come as no surprise to learn that the sauce is only for the bravest heat seakers! The sauce itself and the bottle label have been created to match the yellow and blue colours from the Ukrainian flag.
Matt Pilcher, Director, F That:
“We wanted to do something to help the people of Ukraine who are facing a humanitarian catastrophe. It was a no brainer to collaborate with the finest producers of hot sauce, South London Sauce Company to try and raise as much money as possible.”
Andy Bibey, Director, South London Sauce Company:
"Coming from a music industry background, it was almost inevitable that South London
Sauce Company would end up doing something great with the legends at F That, a company that has been smashing it over the last few years. We're dead excited to be collaborating on a sauce for such a vital cause."
About F That:
F That are a London-based disruptive digital agency. From powerful, interactive and highly shareable filters that allow you to connect with your audience through immersive augmented reality experiences to web browser games that drive Spotify and Apple Music streams, F That produces content that’s designed to make an impact. The agency was founded in 2019 and has worked with some of the biggest acts in the world including Coldplay, BTS, Ed Sheeran, Billie Eilish, Foo Fighters, Radiohead, Olivia Rodrigo, The Rolling Stones and Stormzy.
About Evacuate Kharkiv:
Evacuate Kharkiv was formed in 2022 by Ukrainian volunteers to deliver humanitarian aid to Kharkiv and evacuate people to Poltava and Dnipro, the nearest safe cities. Before the war, the volunteers were restaurateurs, photographers, IT entrepreneurs, actors, teachers, and investors. Now, their lives have been put on hold by the war. While soldiers are fighting, occupants and defending Ukraine’s freedom, civilians are stuck in the war zone with no chance to leave their hometowns due to constant bombing and shooting.
Head to evacuatekharkiv.org to make a donation.
ONION, WHITE VINEGAR (SULPHITES, BARLEY), SCOTCH BONNET CHILLI, CARROT, MUSTARD, MUSTARD POWDER, GARLIC, TURMERIC, SALT, PEPPER, XANTHAN GUM